THE ACADEMIC APPROACH PRIVACY POLICY

Last Updated: October, 2006

This Privacy Policy governs your use of the Academic Approach Online

This is the Privacy Policy for the website ("Site") for Academic Approach Online, a business division of Academic Approach, LLC. Your privacy is very important to us and we are committed to protecting it. We understand that our visitors and enrolled students need to be in control of their personal data. This Privacy Policy explains how and why we collect personal data from you and how we use it. Our Privacy Policy is designed to ensure that you are aware of how your personal data is being used and to provide you with choices about that use.

By visiting Academic Approach Online Site or submitting your personally identifiable information to us, you accept the terms described in this Privacy Policy. From time to time we may modify these rules. We will notify you of any significant change by posting a notice on our home page and information collection forms. Your continued use of the Site after any modification indicates your agreement to the new terms.

Collection and Use of Personal Data

Personally Identifying Information. When you register as a member, order our books or other materials, request information, or enroll in our online classes, we will use our registration screens and online forms to collect personally identifying information such as your name, postal address, e-mail address, educational background, educational goals and interests, and credit card information ("personal data"). We may also collect some or all of this personal data from you through our print enrollment forms. In addition, if you send us an e-mail or communicate with us offline, we may collect the personal data that you voluntarily provide us at that time.

We may use your personal data in the following ways:

• for the purpose for which you specifically provided the personal data, for example to enroll you in one of our courses, to process your order of one of our books or other materials, or to respond to a specific inquiry
• to send surveys or questionnaires so that we can learn more about our customers' needs and interests
• Unless you opt out, to send you information about new products or services that we think might interest you.

Anonymous Information. You can visit most pages on Academic Approach Online Site without giving us any personal data. Your visit may automatically provide us with anonymous data that is not linked to your personal data, such as your IP (Internet Protocol) address, browser type, operating system, domain name, access times, and referring website addresses. Some parts of Academic Approach Online Site use cookies to facilitate your use of the website and to track general traffic. You can learn more about these anonymous data collection devices in the section entitled Cookies, below.

We use your anonymous data to obtain general statistics regarding the use of Academic Approach Online Site and its specific Web pages and to evaluate how our visitors use and navigate our website on an aggregate basis. We do not link your anonymous data with your personal data.

We use a service provider to track and analyze non-personal data, such as usage and volume statistical information from site visitors. This anonymous data will not be linked to your personal data.

In an effort to provide you with the most relevant website content and marketing materials, we may also use embedded pixel technologies to help track site usage and response to our marketing campaigns. Again, the anonymous information we capture through this mechanism is not linked to your personal data.

Sharing with Third Parties

We share your data with service providers who help us to run Academic Approach Online Site or to fulfill your request. These service providers are restricted from using your personal data in any way other than for the service they are providing.

Transfer to the United States

If you are located outside of the United States, please note that the personal data you provide to us will be transferred to the United States. Whenever you submit any personal data to us, you consent to this transfer.

Cookies

We use cookies to allow you to move quickly through our site, to allow you to take advantage of some of Academic Approach Online Site's special features, and to collect information about your use of Academic Approach Online Site. A cookie is a string of information that is sent by a website and stored on your hard drive or temporarily in your computer's memory. Cookies are small files and won't pose any significant disk-space concerns. Some cookies used by Academic Approach Online Site may remain on the user's computer after they leave the website, but most are set to expire within 30-365 days.

Cookies benefit you by creating a more streamlined login process, keeping track of shopping cart additions and preserving order information between sessions. As we enable further customization of the site, cookies will help in assuring that the information provided to you will be relevant to your needs. You can disable our cookies using the cookie-menu on your Web browser, but doing so will prevent you from taking advantage of customization and certain security features. To learn more about cookies and browser functionality, search for "cookies" in the help function of your browser.

Security

Academic Approach Online is concerned with the security of your personal data. To keep that data secure, we restrict unauthorized access through protective policies, procedures, and technical measures. In addition, Academic Approach Online uses standard security protocols and mechanisms to transmit sensitive data such as credit card details.

Links to Other websites

This Site may contain links to other websites. This Privacy Policy covers only Academic Approach Online Site and not these other sites. Be sure to look for the privacy policies that govern your use of these other websites.

Review and Correction; Questions

If you are a registered member of Academic Approach Online Site, you may review and update your personal data by clicking the "Update My Profile" icon on your membership page. If you have any questions about our treatment of your data, or if you wish to update your personal data, you can call us at 1-773-348-8914 or send an email to support@academicapproach.com.

Academic Approach Online
Academic Approach, LLC
342 West Armitage Avenue
Chicago, IL 60614
support@academicapproach.com